Energy Drink Packaging

Our first project for our packaging course was to design labels for three different beverage flavours, with the illustrations corresponding with elements of pop culture. I chose to create an energy drink brand that caters to millennials and gen z, opting for flavours and illustrations that align with their interests: music, art and self-care. I designed the labels in Adobe Illustrator, where I used gradients blend modes to achieve bright, vibrant visuals.