Allume Posters

For our branding course, we were asked to create a guerrilla marketing campaign for our brand. I wanted to make something bold and visually different from the rest of our branding in order to grab consumers’ attention. I created three posters in Photoshop, each featuring one of our scented candles in a smelly environment with the slogan “Smell that? We don’t.” The goal was to imply that our candles smell so good that when lit, any foul odours vanish.